LIDL VUITTON

2021

UK SIZE 10

Digital Printed Dress

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'Lidl Vuitton' fabric made in to a slip dress,  not only to encapsulate my own consumption, but also represent supermarket hierarchy, and the snobby nature around shopping - literally saying and juxtaposing the idea of 'You are what you Wear' and 'You are what you Eat' ideals.

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'Lidl Vuitton' fabric made in to a slip dress, to wear in Lidl, not only to encapulate my own consumption, but also represent supermarket hierarchy, and the snobby nature around shopping - literally saying and juxtaposing the idea of 'You are what you Wear' and 'You are what you Eat' ideals.

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This piece of art is inspired by the hierarchy in every avenue of consumerism, even through the types of supermarket, Waitrose being high-end and Lidl being low. For this draw/print opportunity I wanted to juxtapose this notion. Therefore, this is how I gained inspiration to combine high-end fashion garments to supermarket branding - by combining these two elements it portrays how advertising, using different font and colours is identified, and seen.